jump!
Bettina is a Partner in jump! and has 10+ years experience in all things research. Before jump!ing she was Deputy MD with Millward Brown IMS, Associate Director in Amárach, and in Risk Management in the US with Sumitomo Bank. She has a BA in Economics (TCD) and an MA in Development Studies (UCD).

inspiring
Dan Savage, Philip Roth, Edward Hopper, gapingvoid, Jessica Hagy, Hvar, hand-bags, i-escape, isohunt, ifmylife, blood red meat, general indulgence and of course my Mother!

radical action
joining jump! and leaving routine market research behind
helping create a radical new environmental brand (rx3); new routes to social networking; deconstructing and rebuilding a number of TV programmes… and finding new opportunities for cream!