jump!
Louise is a planner and joined from Tourism Ireland where she was insights manager.
Louise has a degree in Communications from DCU and masters in Advertising from DIT.

inspiring
Travel, Avoca shops, Lonely Planet, Sea Sessions, Electric Picnic,  flickr, Christina Noble, mojitos, eBay, live comedy, Philip Treacy, sunshine, running, people with intellectual disabilities, the Phoenix Park at sunset…

radical action

Tourism Ireland – creating four year growth strategies in the French, German and British markets that make Ireland stand out as a compelling destination among holidaymakers.
Failte Ireland – creating a positioning to unite Ireland’s Built Heritage and make Built Heritage a key reason for holidaymakers to visit Ireland.

Bord Bia- category deep dives for the farmhouse cheese, chilled ready meals and jams sectors which used research to help small business owners to use consumer insight to grow their brands