project: IDA Ireland – Positioning Ireland
the challenge
With constantly accelerating competition from BRIC and other countries, what should we do/say to help attract greater FDI (Foreign Direct Investment) to Ireland?
the jump
The IDA team opened themselves up to some radical thinking about their role, that of Ireland, the promises and benefits the country can offer to investors, the future needs of potential investors. Interviews with C-level execs across a range of client companies, global FDI decision maker quant research, workshop with the IDA board and jump! clients involved in marketing Irish goods overseas…and boxes of reports. We have arrived at a positioning which places Ireland on the front-foot.
the jump
We have arrived at a positioning which places Ireland on the front-foot. It’s still early days but already the team has launched a new ad campaign which brings the positioning to life. And their website (www.idaireland.com) has just been named government website of the year. Check it out and you will clearly see our positioning come to life! Now, Go Ireland!
